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You can learn a lot about the year 1977 from its amusing magazine ads

All we needed were CB radios, bananas and funk to keep us happy.

It's amazing how quickly four decades can fly by. In a way, 1977 feels like yesterday. After all, our culture is still obsessed with 1977 movies, 1977 TV shows, 1977 pop music.

On the other hand, 1977 seems like ages ago, especially when you consider that the closest thing to a portable smartphone was a combination CB radio/8-track player for your car.

Like this:

Image: Popular Science / Google Books

There's plenty more where that came from. We went digging through some old magazines from '77. Here are 20 things you can learn about the year via advertising.


Florence Henderson was still America's mom.

The Brady Bunch may have been off the air for three years, but The Brady Bunch Hour was just kicking off. And Carol herself was concerned about everyone's Vitamin C intake.

Regardless of the lunchbox, every kid wanted to be the Fonz.

Aaaaay! We want that Happy Days pail for work.


The shampoo market was flourishing.

Figure skating icons were even promoting shampoo specifically for short (and sassy) hair. Heck, there was even shampoo with beer.

This was considered "miraculous" pocket technology…

Image: Boys Life / Google Books

Slightly less annoying than a ringtone.


…because this was the only way to carry a telephone.

Image: Ebony / Google Books

Incoming call "beeps" were a new feature touted in this Bell ad.


But mobile communication was still all the rage.

Image: Popular Science / Google Books

If you understand this CB lingo, you are a true '70s child.


Cars could barely fit on the page.

Image: Ebony / Google Books

You'd have to buy a two-page spread for a Fleetwood Seventy-Five.


It's no wonder we spent so much time at the car wash.

Image: Billboard / Google Books

They even made a movie — and hit song — about it.


Speaking of movies, perhaps you've heard of this modest little opening.

Can you imagine a new Star Wars movie opening on just seven screens in a major city T-O-D-A-Y?


Yet the biggest movie star was perhaps a dog.

Image: Boys Life / Google Books

They were building Benji hype months in advance.


TV movies were awesome, too.

There were some genuine horrors to be found on network television.

Clothing was a lot more fun. And polyester.

Image: Ebony / Google Books

See-through heels for men! Big "oil derrick patterns" on jeans!


Basketball sneakers were old school.

Image: Boys Life / Google Books

Warning, this offer is no longer valid.


Men wanted to be macho and musky.

"Macho soap. At fine stores." Probably not too fine, though.

Hash browns were finally flat.

McDonald's had to reassure customers about their "funny shape." Even Macho could not cover up the delicious smell of fried potatoes.


Yet, TV screens were hardly flat.

Image: Popular Science / Google Books

Flatscreen? Ha! You needed a repairman and a carpenter to fix a wooden set like this.


Apple was just getting started.

Hey, we weren't primative. We had a new little machine called an Apple, which had recently launched its iconic logo.


This was the only way to take a selfie.

Image: Ebony / Google Books

Instagram, circa 1977.


Kids were bananas for bananas.

Image: Boys Life / Google Books

Today's kids all want a fancy Apple iPhone. Back in the day, we'd be thrilled with a Banana tent.


"Rapping" had a much different meaning then.

Image: Popular Science / Google Books

After "Rapper's Delight" came out a couple years later, Coke probably had to change its ad copy.

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