Face it, you're part of a demographic with a lot of buying power. Whether you want to be or not, you most likely belong within an age segment that corporations have studied fervently. Why? Because they want to know more about you! 

Morning Consult is a "Decision Intelligence" company that collects data to determine consumers' loyalty to brands. 

According to MSN, the "loyalty index" is determined as follows:

Favorability Score: The percentage of consumers with a favorable opinion of the brand.
Trust Score: The percentage of consumers who trust the brand to do the right thing.
Community Impact Score: The percentage of consumers who say the brand has a positive impact on their local community.
Net Promoter Score: Consumers are asked on a scale of 1-10 how likely they would be to promote a given brand. The NPS is determined by subtracting the percentage who said 0-6 from the percentage who said 9 or 10.

So, we want to know... Do you agree that these are the twenty brands you're most loyal to today? Take our poll and see how your opinion compares to that of your peers! Let us know your thoughts and feelings in the comments section below!