6 things you never knew about Flintstones Vitamins

"10 million strong and growing!"

Image: Dr. Miles Medical Company / Bayer

If you were a kid at any point in the last 50 years, you are likely familiar with the taste of Flintstones Vitamins. The cartoon family made nutrition as fun and delicious as Pez. 

The chewable vitamins have evolved over the years, adding characters and gummy varieties. But for Boomers and Gen-X, nothing beats the originals.

Let's tour the Stone Age history of children's vitamins through the courtesy of Fred's two feet.

Watch The Flintstones on MeTV!

Weeknights at 6 PM
Sundays at 10 AM

*available in most MeTV markets

1. They made their debut in 1968.

The Flintstones cartoon originally ran from 1960–66, but clearly did not leave the public consciousness, let alone the airwaves. Reruns of the former primetime series were running on Saturday mornings in 1968. Late that year, the Dr. Miles Medical Company of Indiana launched Flintstones Vitamins. The nifty, clear apothecary jars held orange, red, purple and green chewables. The vitamins were pressed and shaped to look like Fred, Barney, Pebbles, Bamm-Bamm, Dino and the Flintstones car.

Image: Dr. Miles Medical Company

2. Betty was not a vitamin for 27 years.

Over the years, more characters were introduced, including Wilma and the Great Gazoo. Meanwhile, pharma giant Bayer bought up Dr. Miles Medical Company. It would take decades for Betty to make her vitamin debut! The excuse was that the character's waist was too thin and would lead to the pills snapping in half. At last, in 1995, a campaign spearheaded by Rosie O'Donnell, who played the character in the live-action movie, and a fan vote, led to the introduction of Betty.

Image: Bayer

3. They were made by the company that introduced Alka-Seltzer.

Miles Labratories might not ring a bell, but the company innovated several products found in drugstores today (now bearing the Bayer brand). Miles' introduced Alka-Seltzer in 1931. Two decades later, the adorable mascot Speedy, seen here, entered the scene.

Image: Dr. Miles Medical Company

4. Miles also sold the first chewable vitamins for kids, Chocks.

Miles led the charge of the vitamin craze. The Midwestern manufacturer had sold loads of its adult One-A-Day Vitamins, which were first introduced in 1940. Looking to cash in on the Baby Boom, Miles developed Chocks, the first chewable vitamin for kids, which were essentially the precursor to the Flintstones Vitamin, minus the Hanna-Barbera shapes. Chocks had its own mascot, too, Charlie Chocks, a futuristic adventurer in a purple spacesuit.

Image: Dr. Miles Medical Company

5. You could mail away for these cool Fred and Dino cups in the Sixties.

For just 75¢, kids (well, their parents) could send away for plastic mugs shaped like Fred's head and Dino. "Vitamins Are Good to Chew," a raised message read on the back of the cups.

Image: Worthpoint / eBay

6. The musician behind the jingle became a major player in video games.

When you think Flintstones Vitamins, odds are the jingle pops into your head. "We are Flintstones kids — 10 million strong and growing!" Composer Martin O'Donnell used his own kids to sing that chorus. O'Donnell would go on to become an audio innovator in the gaming industry, primarily with the developer Bungie. He did the music for the blockbuster Halo series. Chic legend Nile Rodgers produced the Halo 2 Original Soundtrack (2004) which became the best-selling game soundtrack of all time in America.

Image: Bungie

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AnnieM 5 days ago
I remember Chocks, but my folks bought me Flintstone vitamins as a kid. I still have one of the glass bottles, as I used to keep Barbie shoes in it. It's now in my china cabinet with other special nick-nacks. Say, does anyone remember the name of a children's medicine that came in a small, square glass bottle with a cartoony lion's head on the label? They were tiny pink pills, but I don't remember what they were for.
dsmokov 2 months ago
I just bought a bottle for my grandson! He loves em.
JewelsChuck 3 months ago
I’ve never had a Flinstone Vitamin ever! 😏
Redheadedwoman 3 months ago
I had both Chocks and Flintstones vitamins when I was a kid. I loved ‘em.
passh2o 3 months ago
I still take them and I'm 62. Doc says I have take them because they are easy to digest.
DAX 3 months ago
I'd eat a bunch of Flintstones vitamins at a time. I thought they were really yummy! It really blows hard that they moved all the jobs. There isn't much left in Indiana
TheresaF 3 months ago
Growing up in Elkhart IN just about everyone worked for Mile's Labs.
It was a GREAT PLACE for women who received great pay, benefits and retirement packages.
We were the testing kids for many of the products.
Do you remember Root Beer or Orange Alka-Seltzer, no that's because us kids did not approve. If we didn't like any of the new flavors, we would put the raw disc's in our mouths and let them foam, the researcher's caught on quickly that this flavor wasn't going to be a top seller.😀
BAYER of Germany bought out Mile's Labs with the promise that the Elkhart jobs were safe.
Everyone knew that a hometown factory started by Dr Beardsley in the 1900's, created of Alka-Seltzer, One A Day Vitamins, Test Strips for Diabetics and many other products would soon be gone.
By the late 80's all had been moved to New Jersey taking with it a top manufacturing job from our town.
Were once people from all over the world would take tours of the facility and get sample bags at the end is now only a memory.
Today the HUGE Complex, that covers acres, is an empty field that used to support thousands of people.
THANKS BAYER For Destroying Our History!
Hogansucks1 TheresaF 2 months ago
The foreign countries are buying up everything they can - especially now-, Marathon/ Speedway just sold out to 7-11, a Japanese held company now too! But they Can’t buy Me !!! 🙃. Bottom line- it’s all about the $ ! “(Pull down your pants, and slide on the ice)”- Sidney Freeman / M*A*S*H*. 🙂
AgingDisgracefully 3 months ago
Back then, I didn't need Chemical Enhancement.
I just thought of Barbara Bain.
jholton30062 3 months ago
We took Chocks. They had kind of a funny taste. Miles Laboratories also made One-A-Day vitamins that came in a similar bottle.
Ann_Margrock jholton30062 3 months ago
We took chocks & later Flintstones. I remember that taste, yuck! So bad they tried hiding it with a chocolate version much later.
DarrylHeine 3 months ago
When was the Wilma vitamin introduced?
Hogansucks1 DarrylHeine 2 months ago
When Fred married her 🤣
BubbaPacha77511 3 months ago
all i know is they taste like what i imagine chalky butthole tasting
Wiseguy BubbaPacha77511 3 months ago
Why did you eat something you imagined tasting like butthole? Or are you exaggerating?
espalmer 3 months ago
I know I ate a whole bottle when I was a kid and mom took me to the hospital. No such thing as a “child proof” lock back then 🥴
BAEprod espalmer 3 months ago
Well... you survived!
mememememe66 3 months ago
How did they come up with the name “ Chocks”?
Mitchell mememememe66 3 months ago
They tasted like wheel chocks.
madmark1 3 months ago
I’m 54 now but when I was a child I did take Flintstone vitamins and the bottle they came in I thought was rather cool.I think I still have one of those old bottles somewhere it was a glass bottle had a glass top with a stopper on it to seal the bottle I just thought it was a neat bottle I reckon.
Hogansucks1 madmark1 2 months ago
I’ll buy it from ya ?🤔
idkwut2use 3 months ago
I’ll be 33 next month, and still look forward to the daily Flintstone!! The gummi ones are great too, but nothing beats the originals. 6:
TheDavBow3 3 months ago
I sent off for these little Flintstone plastic figurines. I think they came from their cereal box tops (plus money, I think)
TheDavBow3 3 months ago
I took Chocks! I remember them tasting a bit tart.
BAEprod TheDavBow3 3 months ago
... like chalk?
Craigg 3 months ago
I had both the Fred and Dino mugs. Still have the Fred one - Dino disappeared somewhere.
Mukusthebadd1 Craigg 3 months ago
Take the Fred cup everywhere you go. Dino will come running and barking, and knock Fred down.
Ann_Margrock Craigg 3 months ago
That is so Dino...he was always running off somewhere.
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