Today we know a lot about sun damage and the effect it has on our skin, but back in the 1960s it was all about fun in the sun! Of course, Coppertone was the go-to brand to get the dark and rich tan so many of us craved back in the day.

In order to grab our attention, the company released dozens of ads featuring the decade's hottest stars. Celebrities like Annette Funicello, Julie Newmar and Tippi Hedren hit the beach and struck a pose to push sunscreen and tanning lotions around the country. 

These actresses can't take the place of the iconic Coppertone girl, but they're definitely the next best thing! Take a look at these fun and sporty celebrities ready to hit the beach.

Annette Funicello

Coppertone / XOvain

Promoting the movies Beach Blanket Bingo (1965) and How to Stuff a Wild Bikini (1965)

Stella Stevens

Coppertone / Period Paper

Promoting the movie Girls! Girls! Girls! (1962)

Barbara Eden

Coppertone / Flashbak

Promoting the movie The New Interns (1964), before her days on I Dream of Jeannie.

Joanna Barnes

Coppertone / Retro-Ads.net

Promoting the movie Spartacus (1960)

Elke Sommer

Coppertone / Flashbak

Promoting the movie The Art of Love (1965)

Nancy Kovack

Coppertone / italiandipity.tumblr.com

Promoting the movie Jason and the Argonauts (1963)

Sandra Dee

Coppertone

Promoting the movie Portrait in Black (1960)

Paula Prentiss

Coppertone/ Etsy

Promoting the movie The Horizontal Lieutenant (1962)

Mitzi Gaynor

Coppertone / The Optical Vision Site

Not promoting any movie, just being fabulous.  

Tippi Hedren

Coppertone / Found in Mom's Basement

Promoting the movie A Countess from Hong Kong (1967)

Valerie Varda

Coppertone / The Optical Vision Site

Promoting the movie Mr. Hobbs Takes a Vacation (1962)

Julie Newmar

Coppertone / Etsy

Promoting the movie MacKenna's Gold (1969), after her days on the TV show Batman (1966)

Jill St. John

Coppertone / Attic Paper

Promoting the movie Come Blow Your Horn (1963)

Cyd Charisse

Coppertone / Renee Townsend via Pinterest

Promoting the movie The Silencers (1966)

Stefanie Powers

Coppertone / Pinterest

Promoting the movie Stagecoach (1966)

Martha Hyer

Coppertone / The Bees Knees Daily via Flickr

Promoting the movie The Sons of Katie Elder (1965)