15 classic candies introduced in the 1950s
Did you trick or treat for Atomic Fireballs, Black Taffy and Pixy Stix?
Pixy Stix image: Jason Liebig, courtesy of Collecting Candy
In the 1950s, rockets were taking to the air, cowboys were riding on black & white television screens, and rock & roll was making its first noise on radios. It's no wonder the decade was so quickly looked back upon with nostalgia. Indeed, for many, these were Happy Days.
Thanks to the Boomer generation, there were suddenly millions more mouths to feed with candy. It is here, during the Eisenhower Era, that candy made the leap from old-timey treats to wonders of modern food science. Many of the new sugary confections introduced in the '50s remain popular favorites.
Let's take a look at some candy that first swept the nation in the 1950s.
We take for granted just how dark this name truly is. Ferrara introduced the cinnamon hard candy in 1954, at the height of the Cold War and the nuclear scare. Kids were practicing bomb attack drills in schools. Afterward, they could swap candies on the playground that featured a mushroom cloud on the package.
Image: Brooklyn Brainery
Originally known as Black Jack Taffy, this licorice-flavored chew was perfect for an era filled with film noir, leather jackets and Brylcreem-slick hair.
At last, in 1958 some genius finally gave us jewelry we could eat.
"It's a breath mint!" one twin would proclaim. "It's a candy mint!" the other would retort. So went the earliest ads for this breath freshener… er, candy. Is there a difference? Actually, it didn't contain any mint at all, rather the trademarked Retsyn. Certs hit the market in 1956.
Similarly shaped as Reece's Peanut Butter Cups, Cup-O-Gold packed a creamy, marshmallowy center of its chocolate and almond cup. The Hoffman Candy Company in Los Angeles launched the goodie in the 1950s.
Image: Candy Wrapper Museum
Dum Dums Chocolate and Root Beer
The iconic little sucker had been around since 1924, and in 1953 the Spangler Candy Company purchased the brand, adding a new flavor, root beer, to the line of seven originals. A year later, strawberry arrived. In 1955, a chocolate variety was introduced. However, it was replaced in 1960 with banana. Why were people so obsessed with banana flavoring back then?
Image: Temptation Candy
Plop, plop, fizz, fizz… Oh, right, that's Alka Seltzer. Well, Fizzies were like candy Alka Seltzer for kiddies, dissolving tablets that turned any boring ol' glass of water into an effervescent punch. The tablets remained popular through the 1960s.
Image: Captain Bijou / YouTube
Atomic Fireballs were not the only cinnamon candy bringing the heat. The spicy chews were introduced by the Just Born in 1950. The company was responsible for another iconic candy a few spots below…
Long Boys Coconut
The Texas-based Atkinson's Candy Company, the folks behind the Chick-O-Stick, delivered these delights. The chews were particularly popular around the South in their coconut and chocolate flavors.
Peeps actually date back a few decades earlier. However, in 1953, the Just Born company purchased the Rodda Candy Co. Rodda had been locally making Peeps by hand, and the little suckers took about a day to pipe out and cool. Just Born machinated the process, vastly reducing production time and turning the marshmallow birds into a national phenomenon. At first, Peeps had wings!
Image: Carl Anthony Online
The Austrian treat was brought to the United States in 1952, after delighting Germanic peoples for a few decades. Finally, American youth could eat candy from the neck of an astronaut, Mickey Mouse or Olive Oyl.
Image: Christian Montone / Flickr
The Annabelle company began in 1950, and not long after launched its iconic Rocky Road candy bar.
Image: bongo52 / eBay
Necco Wafers had been around for nearly a century. We needed something new for the space age, dang it! These saucer-shaped pockets held tiny candy pellets inside their shells. Biting into one, you could pretend you were a giant snapping into a UFO.
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