Meet Ashley Sero: Inside the Collection
Get all dolled up and take a look at Ashley’s massive collection—featuring nearly 3,000 dolls!
Apr. 20, 2025
Ashley Sero grew up in a dollhouse—literally. She was surrounded by the vast collection her mother had built over several years. As Ashley grew, so did her love for the collection, eventually inspiring her to start one of her own.
As her collection expanded, Ashley decided to share her passion and knowledge with others. She launched her own YouTube channel, Confessions of a Doll Collector’s Daughter, which has attracted scores of avid fellow collectors.
Today, Ashley shares a house with nearly 3,000 dolls, combining her collection with her mother’s. For her, walking into the house is like coming home—a space filled with nostalgia and joy, and one that brings doll lovers together.
There are a lot of eyes on this collection—quite literally—with the number of dolls she has in her home. And today, we get to share the joy. So get all dolled up and take a look!
1. Tiff and Friends Skipper Dolls
Everyone, meet Skipper, her friend Fluff, and Tiff. Tiff is a tomboy—she doesn’t wear much makeup and isn’t dressed in her original outfit. That’s part of what makes her so special.
According to Ashley, Tiff is incredibly hard to find. She received this rare doll as a gift from her mom, who attended the National Barbie Doll Convention in 2007. It’s the only Tiff in Ashley’s collection, while her Skipper collection features around 200 dolls.
These three are iconic and highly sought after by collectors. Tiff, in particular, is a tough one to track down on the secondary market—so Ashley is especially grateful to her mom for the gift.
Even though Ashley’s collection is mostly out-of-box, it would be worth more if Tiff were still in hers. However, according to our expert, the three dolls together are still valued at around $600.
Despite the price, Ashley will never part with Tiff—you just can’t break up the Skipper doll friendships like that!
2. Teddy Ruxpin Doll
Lisa—like most people—will recognize this one! It’s Teddy Ruxpin!
Ashley received her Teddy in 1988, when she was about three or four years old, and he’s lived with her ever since. Despite being so well-loved, he’s still in great condition. He’s been restored a couple of times and still works today.
Teddy Ruxpin is a talking teddy bear powered by a cassette tape, which makes him speak or play music. His friend Grubby could be connected to Teddy with a special cable—once linked, Grubby would come to life too. But Grubby doesn’t work on his own. That’s the power of friendship!
Back in the day, Teddy was the must-have toy. Kids—and even some adults—couldn’t resist him. It’s rare to find a working Teddy today, since most weren’t cared for as well as Ashley’s.
According to our expert, Ashley’s Teddy would be worth around $600 today.
3. Maudlynne Macabre Doll
This doll was released in 2012 by Tonner Toys and was only available for a year.
Ashley adores this doll because she’s so unique—gothic in style, almost Wednesday Addams-like. This doll lived in a mansion, her best friend was a ghost, and she has a very mysterious aura to her.
Unfortunately, this doll’s downfall was her price point. She originally sold for $45, though Ashley managed to get her for $35. Still, she’s worth much more than that to Ashley—and to our expert.
Ashley takes excellent care of her collection, and even though this doll is relatively new, she’s in top-notch condition. She was designed more for play than display, making her condition even more rare.
According to our expert, this doll would be worth around $65 today.
4. Monster High Dolls
These are Monster High dolls—and they’re freaky chic. First released in 2010, Ashley believes Monster High deserves credit for sparking a resurgence in doll collecting.
A lot of people who hadn’t previously collected dolls were suddenly hooked. When Monster High hit the scene, collectors couldn’t get enough. These playline dolls from Mattel quickly transformed into true collectibles—and earned their place in doll-collecting history.
Ashley’s collection includes fan favorites—and even a couple Comic-Con exclusives.
With their “freaky flaws” and fashion-forward looks, Monster High dolls were like a bad Barbie. For those who weren’t drawn to the traditional blonde bombshell, these monster-themed dolls offered something cooler—and creepier.
According to our expert, these three dolls—despite being unboxed—are worth around $150. But let’s be honest: Ashley would never part with them!
5. Jem and her Rockin' Roadster
This was made by Hasbro back in the 1980s. Jem and the Holograms started as a cartoon, and it was truly outrageous—just like this car!
The show followed Jem and her band, and Ashley was just three or four when she received her original Jem doll—the one she played with as a child.
The car, called the Rock 'n Roadster, is something Ashley wishes she could have as an actual car. It was one of her holy grail items, and she never had it as a kid. She only found it years later at a flea market as an adult.
The colors are vibrant, and it even has her initials on it. Plus, there’s a radio inside the car that still works! According to our expert, this toy was a reaction to the rise of music television when MTV was dominating the airwaves. Hasbro wanted a rockstar doll—and they got it.
Can you sing the theme song?
While the car is missing its roof, the radio still works, and it’s in great shape overall. Our expert values it at $60, but for Ashley, it’s the memories behind it that make it priceless.
6. Japanese Skipper Dolls
These are Japanese Skipper dolls! They were released exclusively in Japan from 1964 to 1966. While she may look like your typical Skipper, the Japanese versions featured side-glancing eyes, unique lashes and softer hair that set them apart from the ones sold in the U.S.
Ashley primarily collects Skipper dolls, and she was searching for something rare and highly sought after. After a long hunt, she finally found the one she had been dreaming of—it marked her first major investment as a Skipper collector.
These two dolls were released around the same time and are dressed in outfits different from the originals they came with. They also include a box and an exclusive stand—accessories that only came with the Japanese Skipper dolls.
According to our expert, the pair in the box would be valued at around $900.
7. The total value of Ashely's doll collection:
