These 21 old logos show that major brands looked much different in the 1960s

Do you remember these old-school looks for Pizza Hut, Burger King, Oreo and Target?

Rewind the clock half a century and the grocery shelves and neon-lit roadsides of America look much different. While many of our most recognized brands have been around for decades, their looks have evolved. Mascots come and go. Colors change with the style of the era.

On the other hand, some brands like Coca-Cola and Kellogg's have left their classic fonts unchanged for ages.

Whether we're talking sports or shopping, we tend to prefer the throwback aesthetic. Here are some of the biggest names in business, snacks and pop culture and how they looked back in the 1960s. 

Do you prefer the old look or the modern logo?

All logos and dates via Logopedia.


1. American Airlines

 

1962–68

When you were a kid, that bird made for a pretty sweet metal pin to get from the pilot.

2. AT&T

 

1964–69

Long before anyone asked, "How many bars do you have?"

3. Burger King

 

1957–69

Far less creepy than that King mascot the fast food giant unleashed in modern times.

4. Crest

 

1955–94

It looks like a carnival, like candy! That could be a problem, on second thought.

5. Doritos

 

1964–73

This was also a common color scheme in kitchens of the era.

6. Dunkin' Donuts

 

1960–1976

Could you fit today's doughnuts in a standard coffee cup?

7. Fisher-Price

 

1962–72

This makes us think of Christmas.

8. Gap

 

1969–1976

The clothing chain looked rather modern with its lowercase sans serif font. The "The" was lost at some point.

9. Kool-Aid

 

Until 1971

Oh, yeah!

10. LEGO

 

1959–64

Who knew this Danish toy would become a major movie franchise?

11. McDonald's

 

1960–68

The double arches mirrors the look of the physical restaurants. We miss that mid-century drive-in style.

12. Mobil

 

1955–64

Pegasus!

13. NBC

 

1959–75

The peacock was in full effect back then, too.

14. Oreo

 

1960–72

It carried more of the look of the cream filling, not the outer cookie.

15. Pepsi

 

1962-69

Pepsi hardly keeps its logos for long. Coca-Cola rarely changes its classic font.

16. Pizza Hut

 

1958–68

Did this guy go to work for Little Caesars after he got fired?

17. Target

 

1962–68

This target had more rings.

18. Taco Bell

 

1962–72

Could anyone predict just how many products they could whip up out of five basic ingredients?

19. Visa

 

1958–76

Or, "Chargex" to you Canadians.

20. Walmart

 

1968–81

Ironically, this looks like a quaint mom & pop shop.

21. Warner Bros. Pictures

 

1967–70

After merging with Seven Arts, the studio briefly ditched the classic "WB" look.

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3 Comments

DrDuke 49 months ago
I think Wal-Mart should go back to that logo. Things haven't been the same since they lost their hyphen.
You ladies know what that is like ;)




idkwut2use 50 months ago
Like the Doritos & Taco Bell...and Lego & Fisher-Price...that one reminded me of Christmas too, but primarily because the lowercase "f" made me think of the Family Home Entertainment logo. xD
Joe 50 months ago
Did they change the Dunkin' Donuts logo when they added bagels?
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