Pernell Roberts sued ABC for using an unauthorized clip of him in 'Bonanza'

"They asked for permission to use it, and I refused because they weren't going to pay me for it," Roberts revealed. "They used it anyway. What arrogance!"

Pernell Roberts did something that many actors are afraid to do: leave a popular series for the sake of his emotional health. There were a lot of speculations and rumors about why the actor chose to depart from Bonanza after six seasons.

Some of the press created bizarre rumors about the situation, and others thought Roberts was crazy for leaving a career-defining role. He played Adam Cartwright, the eldest son of Ben Cartwright, who was different from his younger brothers. Adam was educated and an architectural engineer.

With the significant success Bonanza saw, even after Roberts' departure, why did he sue ABC in 1979? Well, he told the network they did not have permission to use a clip of him in the show as promotional content, even though they owned the rights to the series.

In an interview with The Pittsburg Press, years after his departure, Roberts revealed why he left and what impacted his decision to sue the network.

"The Bonanza situation was not the most fulfilling of my life. I had to regroup emotionally," he said to The Pittsburg Press editor Barbara Holsopple in an interview in Hollywood. "I needed to get into a different environment for a while, so I concentrated on regional theatre."

Before he transitioned to television, Roberts was a stage actor, and the switch seemed challenging for the actor.

"I just didn't enjoy Bonanza anymore. My contract was up, and I left," he added. "It became joyless, boring, and predictable, and I had to get away. But I never said those things people said I said."

He did criticize the show in a manner that most people thought was harsh, but he believed that his words were twisted to fit a negative narrative.

With such strong feelings toward the western series, it makes sense that he was against his name, likeness, and image being used regarding the show. So when ABC asked if they could use a clip of him in their cowboy reunion show, When the West Was Fun, he said no.

"They asked for permission to use it, and I refused because they weren't going to pay me for it," Roberts revealed. "They used it anyway. What arrogance! What's why I'm suing."

It's not known whether he won the case or not.

Watch Bonanza on MeTV!

Monday - Saturday at 2 PM

*available in most MeTV markets
 
Are you sure you want to delete this comment?
Close

27 Comments

Post a comment
MattAlbrecht 23 days ago
I have also read somewhere that he was having some issues with Michael Landon, yeah well Michael Landon died Pernell was one of the first people to come out and say something and express his condolences to the family. I thought it was a nice touch
MattAlbrecht 23 days ago
Um, wasn't the show on nbc?
Um , Bonanza was on NBC. It was ABC that wanted to use clips of him to promote their new show,
" When the West Was Fun", on their network, to which Pernell said No.
HerbF 24 days ago
It's not known whether he won the case or not.

This article is a poor research job as lawsuits are public record, plus the "interns" at MeTV who write these articles should have access to weekly (if not daily) back issues of Variety and Hollywood Reporter - either microfilm or hard-bound from the main branch of the Chicago Public Library - easy to look up...unless these millennials don't know how to use a library or a library card...so they should have been able to find out what the results of the lawsuit was.
MaryMitch HerbF 8 days ago
So, why don't you do the research and let us know? I'd be interested.
JoeGuenther 26 days ago
It's an NBC show. Not ABC.
LoveMETV22 JoeGuenther 25 days ago
" When the West was Fun " was an ABC production in 1979. ABC wanted to use a clip from his time on Bonanza (NBC) without his permission.
MaryHelen 26 days ago
court soc are public record-- someone should look up the case and find out if he won or lost
MichaelFields 26 days ago
Normally if the studio has the rights to the show and you filmed content for the show, you do not have rights, so they can use it anywhere and how they want to, UNLESS it is in your contract that says you have to be notified and paid for any extra content, but most likely he lost. And have you noticed that stars who leave a popular show, you really NEVER hear from again and they never get the same status as they had while on the show
The story is talking about two different networks (NBC), when Pernell was with Bonanza and
ABC who was making " When the West Was Fun," and wanted to use his likeness to promote their new program. Not sure if ABC owned his rights from another network though.
rikkirat 28 days ago
Hey it’s PITTSBURGH not Pittsburg. Pittsburg is a city In California. PITTSBURGH was once home to a daily newspaper called the PITTSBURGH Press.
bruceisloose rikkirat 26 days ago


From Pittsburgh, PA
LoveMETV22 rikkirat 25 days ago
"The Bonanza situation was not the most fulfilling of my life. I had to regroup emotionally," he said to The Pittsburg Press editor Barbara Holsopple in an interview in 𝗛𝗼𝗹𝗹𝘆𝘄𝗼𝗼𝗱.
--------------------------------------------------------------------------
Hollywood is in California. Perhaps they were referring to the city "𝗣𝗶𝘁𝘁𝘀𝗯𝘂𝗿𝗴," in California.
Xsquid LoveMETV22 24 days ago
A google search pulls up references to her with the pittsburgh press.
LoveMETV22 Xsquid 23 days ago
A google image search shows it spelt both ways. Guess without seeing the actual article it could have been either.
Runeshaper 29 days ago
I probably would’ve sued too!
JoeGuenther Runeshaper 26 days ago
I would have quit after less than a year.
MichaelSkaggs 29 days ago
Years later he mellowed and said he shouldn't have been as harsh in talking about the series.
Deleted 30 days ago
This comment has been removed.
justjeff 29 days ago
I always enjoy reading many of your posts where you do a deep dive into a particular topic, because I'm certain that growing up around your father and the various media he worked in gave you some access and overview into many of the subjects you've broached.

At the risk of having asked this before, have you even done any professional screenwriting, acting, producing, etc.?

MUSIC: Slow tension building to a crescendo and under...
SOUND: Fist pounding on desk
PACIFIC SUN: How did he know? What did I let slip? I'd thought I'd carefully concealed my professional background in my postings... I must go out... go for a walk... think things over....
SOUND: Door open, close
MUSIC: Theme up an under...
ANNOUNCER: You've been listening to a transcribed broadcast of "Dawn of a Pacifun Sun", one of the many tales calculated to keep you in...SUSPENSE! Suspense is brought to you each week by the Roma Wine Company of Fresno, California, makers of affordable table wines for the home or special gatherings... Join us again next week, won't you?...
THEME: Up and out... 📻
Pacificsun 29 days ago
Two separate Posts. First the good one, and maybe not so much.

Am wishing you sincere well-wishes for your current challenges as you've shared. If you do live in Florida, good golly Miss Molly weather-wise! It's down right dangerous not too mention darned inconvenient. We're California puff-balls out here, and we whine when the temperature drops below a balmy 75 degrees. I won't even broach the subject of wet weather, drought or deluge we're never happy.

Am hoping your return to wellness is accompanied by interesting distractions, encouragement and the company of pleasant support! You're a valuable contributor who is always worthy of a reply! 🦃
Steve2021 30 days ago
Parnell became Trapper John in the TV series.
MaryHelen Steve2021 26 days ago
and he guest stareed on many show- can still be seen in the reruns today. i watch a lot of reruns and he was NOT unsuccessful!!
Are you sure you want to delete this comment?