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These rejected McDonald's designs from 1973 would've made our meals more groovy
Apparently, McDonald's was not lovin' it, but we do!
A Big Mac never reminded us of The Mary Tyler Moore Show until we saw these unearthed proposed designs to give McDonald's packaging a major mod makeover in 1973.
In the end, the Happy Meal maker wasn't stoked with the direction, so we never got to see the muted shades that tried to replace McD's signature mustard yellow and ketchup red.
The images of these rejected designs were recently surfaced by the Vignelli Center for Design Studies. According to Adweek, the design firm Unimark International drafted these designs in the Seventies, after much discussion with McDonald's employees, managers and even customers.
Were you ever eating a burger at the fast food joint and found yourself approached to take a survey? It's possible you contributed to the work Unimark did in their attempts to evolve McDonald's signature packaging. Adweek shared photos on Twitter, which you can view below:
These recently unearthed designs from 1973 show what McDonald's almost looked like: https://t.co/8iqmzIRxHBpic.twitter.com/FMHrE0ArjG
— Adweek (@Adweek) April 12, 2019
And the Vignelli Center shared some more:
What if #Unimark International redesigned #McDonalds in the #1970s? A chance to see what they saw, vintage snapshots of the restaurant & packaging from 1973 shot by the Unimark office. #designarchives#designhttps://t.co/FIFEm4QfLGpic.twitter.com/LswjETDD4L
— Vignelli Center (@VignelliCenter) April 12, 2019
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Here's a little ditty that some of might remember. {If not exactly somehow similar.}
"McDonald's is my kind of place, my hap hap happy place. Smash hamburgers in your face, stick french fries up your nose, put catsup between your toes. McDonald's is my kind of place. My kind of place! {I have a feeling I left at least one verse out, but this is all I can remember.} Thanks for "listening!"
They serve you rattlesnakes
Hamburgers up your nose
French fries between your toes
McDonald's is my kind of place
Last time I went there
They fried my underwear
McDonald's is your kind of place.
They serve you rattlesnakes,
throw milkshakes in your face,
they steal your parking place.
McDonald's is your kind of place.
They put french-fries up your nose,
and pickles 'tween your toes.
McDonald's is your kind of place!
McDonald's is our kind of place
Hamburgers in your face
French fries up your nose
Pickles between your toes
McDonald's is our kind of place
We want our money back
Before we have a heart attack