These rejected McDonald's designs from 1973 would've made our meals more groovy
Apparently, McDonald's was not lovin' it, but we do!
Images: The Vignelli Center for Design Studies
A Big Mac never reminded us of The Mary Tyler Moore Show until we saw these unearthed proposed designs to give McDonald's packaging a major mod makeover in 1973.
In the end, the Happy Meal maker wasn't stoked with the direction, so we never got to see the muted shades that tried to replace McD's signature mustard yellow and ketchup red.
The images of these rejected designs were recently surfaced by the Vignelli Center for Design Studies. According to Adweek, the design firm Unimark International drafted these designs in the Seventies, after much discussion with McDonald's employees, managers and even customers.
Were you ever eating a burger at the fast food joint and found yourself approached to take a survey? It's possible you contributed to the work Unimark did in their attempts to evolve McDonald's signature packaging. Adweek shared photos on Twitter, which you can view below:
And the Vignelli Center shared some more:
What if #Unimark International redesigned #McDonalds in the #1970s? A chance to see what they saw, vintage snapshots of the restaurant & packaging from 1973 shot by the Unimark office. #designarchives#designhttps://t.co/FIFEm4QfLGpic.twitter.com/LswjETDD4L— Vignelli Center (@VignelliCenter) April 12, 2019