The iconic yellow sign with red letters stood outside the pop-up.

 

Before walking in, the signage included a red neon light Tower Records logo above the door.

 

The pop-up took over the inside of Madame ZuZu's Cafe in Highland Park, Illinois, transporting you back in time to a 1993 version of a Tower Records store.

 

A retro record player sat next to a working photo booth.

 

When you see the row of vinyl records, memories of flipping through the albums are brought back to life.

 

They even have the Tower Records yellow dividers to help you search for the artist you're looking to find.

 

And of course there was Tower Records apparel.  You could even get one of the iconic yellow shopping bags with your purchase.

 

A stage was set up for a live performance by The Smashing Pumpkins, scheduled for September 17, 2023. The band is performing acoustic sets of the same songs they played from their Siamese Dream album back in 1993 at a Tower Records.

“The Smashing Pumpkins played an unforgettable in store performance at Tower Records, Chicago. We’re excited to celebrate Siamese Dream once again, 30 years after hosting the original album release party,” said Danny Zeijdel, President of Tower Records.

 

Billy Corgan, of The Smashing Pumpkins, was enjoying the experience and talking with employees wearing their Tower Records shirts.

Danny Zeijdel, president of Tower Records, added that more unique music experiences are coming. "In the future, we intend to provide the same platform for young, emerging artists. We will continue with this at Tower in Brooklyn and new online experiences forthcoming."